📎 Press Kit by Switch Travel

The Kit That Gets
Hotels to Say Yes.

Hotels get 100+ pitches a week. Most go straight to trash. Switch Travel builds a press kit so professional, so tailored, and so data-backed — they have to respond.

3s
To decide if your pitch gets read
94%
Of pitches ignored without a kit
Auto
Generated. Always up to date.
Why Hotels Actually Respond

We did our homework.
So you don't have to.

Hotel PR managers are busy. They've seen every pitch. Here's what makes them stop.

🎯

Audience Match First

Hotels don't care about your follower count. They care if your audience is their ideal guest. We lead with demographics — age, income, travel frequency, location.

📊

Results, Not Vanity

We show hotels real impact numbers — saves, profile visits, reach. Not just "I have 50K followers." One great case study beats a million hollow impressions.

📋

A Real Content Plan

Hotels hate vague promises. We include an exact deliverable list — what you'll post, when, on which platform. They know exactly what they're getting.

🤝

Fair Exchange Language

Hotels know a free stay is work. We frame it as a business partnership, not begging. Professional tone that respects both sides of the deal.

🏷

Personalized to Them

Every kit mentions the hotel by name, references their aesthetic, and explains why you specifically are the right fit for them specifically.

⚡

Makes It Easy to Say Yes

One PDF. Every answer they need. Links to your best content. A clear CTA. We remove every friction point between them and a reply.

Sample Press Kit

What Hotels Actually Receive

This is a real-format press kit generated by Switch Travel. Every creator gets one. Auto-updated as your stats grow.

Dr. Sonia Sani
@soniasani · Luxury Travel & Lifestyle · Verified ✓
Audience at a Glance
201K
Total Followers
8.2%
Engagement Rate
340%
Avg Property Save Lift
2.4K
Avg Profile Visits Driven
Audience Profile
78% Female
Ages 28–44
HHI $150K+
USA · UAE · UK
Luxury Travel Intent
Books 4+ trips/year
Content Samples

📋 Proposed Deliverables for This Partnership

  • 2 Instagram Reels (60s, cinematic, location-tagged)
  • 4 Instagram Stories with swipe-up link to property
  • 1 Static post in feed — permanent, keyword-optimized caption
  • 1 YouTube short or Vlog mention (bonus, if applicable)
  • All content available for hotel to repost & use in marketing
  • Posted within 14 days of stay
Past Collaborations
Kempinski St. Moritz 3-night stay · 180K reach
Swiss Airlines Business class · 2 Reels
The Charles Hotel Suite feature · 220K impressions
✈ Start Your Partnership 📎 Download Full Kit (PDF)
How It Gets Made

You sign up. We build it.
You never touch a Canva.

Switch Travel auto-generates your press kit from your social profiles. Updates every time you post.

01

Connect Instagram & YouTube

One-time auth. We pull your real stats, best posts, engagement rates automatically.

02

AI Selects Your Best Content

Switch App identifies your highest-performing travel content and formats it for hotel review.

03

Kit Gets Personalized Per Hotel

Each kit mentions the property by name, matches your aesthetic to theirs, and tailors the deliverables.

04

Attached to Every Pitch

Every email Switch Travel sends includes your kit. Professional. Consistent. Automatic.

Before We Even Pitch

We Match Your Aesthetic
To Their Brand.

Hotels aren't just buying reach. They're buying a visual identity extension. A mismatch kills deals before they start.

Most Influencers
✕ Show up and shoot selfies at the pool
✕ The hotel is just a backdrop
✕ Style doesn't match the property aesthetic
✕ Hotel gets 3 photos of someone smiling
✕ No plan, no brief, no follow-up
Switch Travel Creators
✓ Aesthetic matched to the hotel before pitching
✓ The property is the star, not just a backdrop
✓ Room, food, architecture, experiences — all shot
✓ Hotel receives 40+ clean, usable assets
✓ Structured content plan, clear timeline

"We'll give you more than just us.
We'll give you all the money, hard work, sweat, and tears
that you took to build this."

— What every Switch Travel creator commits to in their partnership

⚡ Aesthetic Match Analysis
@soniasani
Dark luxury · Editorial · Minimal
94%
Match with North Island Seychelles
Visual Tone97%
Audience Fit91%
Content Style93%
✓ Strong match — pitching immediately with your press kit.
"You don't need a million followers.
You need the right thousand."

Hotels are increasingly choosing micro-influencers over celebrities. The reason? Higher trust, more authentic content, and audiences that actually book. A 15K travel creator with the right demographics outperforms a 500K lifestyle account every time.

Start Your First Campaign →
60%
Higher engagement vs macro influencers
6.7x
More cost-effective per hotel booking driven
82%
Of consumers trust micro-influencer recommendations